This is the strap line for the well known outdoor brand The North Face. You won’t find any adverts here but it turns out they are on to something. I was listening to a podcast (Flow Sessions) with Jason Silva who was interviewing Michael Pollan (author of articles and books about about the places where nature and culture intersect).
They described the difference between childhood and adulthood as explore versus exploit. In our childhood we are busy exploring life. Inquiring, penetrating, examining