Simply put most change initiatives only have one starting point. They actually need two starting points. A channel of change, acting as a buffer on either side to navigate the rocky landscape.
A great overarching aim of change is to achieve freedom. A client of mine described that once we implement the chosen tools and techniques they will be free from certain activities. Wow! I realised I was actually selling freedom. But, as this short video (2:41) describes freedom has two