Storm Beach

Simply put most change initiatives only have one starting point. They actually need two starting points. A channel of change, acting as a buffer on either side to navigate the rocky landscape.

A great overarching aim of change is to achieve freedom. A client of mine described that once we implement the chosen tools and techniques they will be free from certain activities. Wow! I realised I was actually selling freedom. But, as this short video (2:41) describes freedom has two starting points.

Free from – the negative position if you will, a typical starting point to change. But, this alone is never enough to help us navigate what ahead.

Free for – the positive, a vital component of change. When we have both questions the odds of success have doubled.

Stuart Haden, Founder, Storm Beach