The Altered States Economy

Written by Stuart Haden on April 3, 2019

Steven Kotler and Jamie Wheal are the authors of Stealing Fire. Described by David Eagleman as “An electrifying, fast-paced journey into the deep potential of the human brain.” In their research they set out to define how much time and money we spend trying to get ‘out of our heads.’

Just think…in the last 24 hours have you reached out for a coffee or alcoholic drink? If you have then you are part of the $4 trillion dollar economy. The conservative estimates divvy up into drugs, media, recreation and personal growth.


The handy infographic really does showcase the importance of engineering our states so that we can perform at our very best. It then gives rise to a couple of my favourite questions…

  • which habits do you need to break?
  • which habits do you need to make?