The conversation highlighted the fact that the biology of belief aka perception (and therefore the things we need coaching on) is generational. I.e. the environment that we grew up in.
Furthermore there is a payoff to our negative mindset that many of us are subconsciously attached (if not addicted) to. Recognising this is one thing. But to really shake off the sub conscious we need to ask the question – what is the payoff when we get this right? There will always be a payoff, but which one do you want to hone in on?