Storm Beach

The concept of soul is hard to define. We find it all over the shop; soul…food, music and friends. It also crops up with some pertinent advice – don’t sell your soul.

Wise words indeed but that gives rise to the positively loaded question – what do you want to sell? I hold the word sell lightly, we are also talking about profile, influence, encouraging, empowering, credibility and so on.

Perhaps we need to sell our flow. Being optimal, in the zone, at our best, the best version of ourselves. Selling presence, a present. Acting selflessly, operating with ease, embodying the moment and being of value. Rather than selling out, sell in.