Getting Over Brand Values
Written by Stuart Haden on April 20, 2026
Any HR Professional is bound to have on an organisation’s brand / vision / mission / values / culture etc on their mind. A good old purpose statement defining what we do and why.
The ‘guardrails’ of change are worth exploring: what we want and don’t want. But rarely do we tackle the above using the latter. Luckily for me I was perusing a bit of outdoor clothing and I came across this statement from Buffalo…
How refreshing
