Storm Beach

I work with individuals, teams and organisations so that they can develop optimal performance (flow states) and be up to 500% more effective. Very often the topics of exercise, sleep and nutrition come up. Of course when we consider the latter natural foods need to be introduced whenever you can. The trouble is so many food manufacturers crave profit more so than transparency. A cheap product = high profits = huge marketing campaigns = a lack of transparency como consumir viagra.  A product might be labelled low in fat, but that doesn’t stop it from being packed full of salt or sugar and other s**t.

The latest addition to the family is Coca‑Cola Life. It’s their first lower calorie cola sweetened from natural sources. But, let’s not celebrate too soon. Coca‑Cola Life is made with a blend of sugar and stevia leaf extract. Stevia is fine, but did you spot the word sugar in the same sentence? It contains a third less sugar and a third fewer calories than Coca‑Cola. Great it’s a third less, but a third of a lot is still a lot. If you are going to to drink Coca-Cola then at least choose this option. But deep down who are you trying to kid?

Unfortunately sports drinks are no better, only they have a better image. A new brand on the market really opened my eyes to the current deception. 33 Shake looked into what we were really consuming in the energy drinks and gels market. And they got angry! Particularly when they learned that the average traditional energy gel contained less than 1p’s worth of ingredients, yet retailed for as much as £2.30! The sports brand are hiding behind a loophole as they can label processed sugar as maltodextrin and this is classed as a carbohydrate!? Don’t be deceived, take the effort to find out more about what you are consuming. The Bulletproof Diet is a great starting point for anyone who needs to be reliably informed. You can also check out my blog from February where I wrote about being bulletproof and reaching a state of high performance. I also pick up on the importance of diet and nutrition in my free online course – The 7 Secrets of Increasing Personal Energy: Introduction.