Storm Beach

Somewhat following up from a previous posting Don’t get high on the high street, I have spotted a mis-match of the highest proportions.

The corporate world wants you to have high self esteem. So that you can be at your best. But we promote low self esteem on the high street, through advertising, branding and comms. So that we can buy products that make us feel better about ourselves.

Of course it gets interesting when many of us flip between the two very quickly. Chop and change. Shop and change. Walking past shops on the way to work. Popping out to lunch and back again. Highs and lows subtly presented. Playful I admit, but something to keep an eye on.